Executive Summary
Optimising UX for Leading Retailers
Working agency-side gave me the chance to get under the bonnet of some great brands: French Connection, Formula 1, Castore, England Cricket, and more. Each engagement was fast-paced and output-focused: dig into the data, find where the journey breaks down, fix it, and prove it works. Heuristic reviews, session recordings, A/B testing, whatever it took to move the numbers.
Type
UX Design
Disciplines
UX/UI, CRO Testing
The Work
Working with Leading Ecommerce Brands in UK + US
I have been fortunate enough to collaborate with industry-leading ecommerce brands including French Connection, Castore, Formula 1, Zooki, Swan, Santo Remedio, Avon, England Cricket, NUFC and many more. The work involved optimising purchase journeys, UX enhancements, UI redesigns, analytical audits, full site designs, graphics development and consultation. The agency environment demanded fast turnaround cycles with measurable client outcomes at every stage.
Outcome
Stores
UX Optimisations
